L'Officiel England

Ms. Universe 2023 Cassandra Houck Introduces Luxury Swimwear Brand Siren Couture

January 19, 2025

Cassandra Houck’s life story is one of transformation, resilience, and purpose. Born and raised in Washington State, Cassandra’s journey from volunteering in Africa as a teenager to becoming an award-winning financial executive, global philanthropist, and beauty queen is a testament to her relentless pursuit of excellence.

At the heart of Cassandra’s journey lies her unwavering commitment to service. Beginning at age 13, she spent summers volunteering in African countries such as Morocco, Senegal, and Uganda, distributing food, clothing, and building playgrounds for underserved communities. These formative experiences instilled in her a deep sense of responsibility to give back, shaping her future as a philanthropist and leader.

Cassandra’s professional career began with a focus on education and expertise. She earned her associate degree in business from Olympic College while gaining hands-on experience through a tax internship. Her thirst for knowledge led her to pursue a bachelor’s degree in business administration from DeVry University. In 2019, Cassandra earned the prestigious title of Enrolled Agent, signifying her expertise in taxation and her ability to represent clients before the IRS.

Her entrepreneurial spirit came to life in 2020 with the founding of her tax practice. Known for her innovative strategies and client-first approach, Cassandra quickly became a sought-after financial expert, winning multiple awards for her exceptional service. Her ability to balance a thriving business with her passion for philanthropy is a hallmark of her career.

Cassandra’s foray into pageantry began in 2019, leading to a series of national and international titles, including the coveted Ms. Universe 2023 crown. Her pageantry platform has amplified her advocacy efforts, drawing attention to causes such as the National Youth Football League of Haiti, which provides free soccer programs for children. Her humanitarian work earned her the Friends of Africa Award, solidifying her role as a global change-maker.

In 2024, Cassandra turned her creativity and vision into Siren Couture, a luxury bikini line offering exclusive, handcrafted swimwear. Inspired by her need for a standout bikini during the Ms. Universe competition, Cassandra’s designs combine elegance, individuality, and quality, making them a must-have for women seeking unique, high-end fashion.

Cassandra’s ability to excel in diverse fields—finance, fashion, philanthropy, and pageantry—demonstrates her versatility and drive. Her story is a beacon of hope and inspiration for anyone aspiring to turn their passions into meaningful impact.