In a world where beauty pageants have long been associated with glitz, glamour, and fierce competition, Melisa Gun, founder and CEO of MS World Inc., is rewriting the narrative. Her transformative vision for MS World 2024 marks a turning point in the way we perceive beauty and empowerment. With an illustrious career that spans art, medicine, and fashion, Melisa’s journey has evolved from being a seven-time beauty queen to a trailblazing entrepreneur. She has successfully fused creativity, empowerment, and cultural exchange into a single, dynamic event.
This year, Melisa added another feather to her cap by being recognized as a top-ranked female CEO by Forbes, a testament to her outstanding leadership in the fashion industry. Aside from her accolades in beauty, Melisa is a distinguished professional with an MD and PhD, as well as a certified nutrition specialist. As the visionary behind MS World Inc., she is redefining the standards of beauty, focusing not only on physical appearance but also on strength, intelligence, and compassion.
At the heart of MS World Inc. lies a revolutionary concept that transcends traditional notions of beauty. Melisa believes that beauty is an inner force, a blend of personal strength, intellect, creativity, and kindness. This philosophy is deeply rooted in Melisa’s life and career, where her diverse accomplishments—ranging from modeling to medicine and art—exemplify that beauty is multifaceted.
Melisa’s vision for MS World is refreshingly modern, celebrating individuality over conformity. The event goes beyond outward appearances, offering women from all walks of life a platform to share their achievements and personal stories. “Every woman has her own story, and every story deserves to be celebrated,” says Melisa. “Beauty is not just about appearance; it’s about strength, compassion, and our impact on the world. At MS World, we aim to showcase not just a face but a purpose.”
MS World 2024 is breaking new ground by becoming the first pageant to emphasize the mental, emotional, and spiritual health of its participants. For Melisa, beauty stems from inner peace and strength, a philosophy reflected in the structure of the event. A full day of the pageant is dedicated to supporting contestants’ mental well-being through workshops, meditations, and self-awareness exercises.
“These sessions are about more than relaxation—they are about transformation,” Melisa explains. “We want each contestant to leave MS World not only feeling more confident in her appearance but also more connected to her inner power, her dreams, and her purpose.” This radical departure from traditional pageants demonstrates Melisa’s commitment to fostering genuine personal growth, positioning MS World as a leader in holistic empowerment.
Melisa’s journey from beauty queen to CEO is nothing short of extraordinary. With over 104 magazine covers to her name, including iconic publications like Vogue and Cosmopolitan, she has cemented her place in the fashion world. As a TV star on Fashion TV, Melisa has captivated audiences in Ukraine and New York, hosting shows and interviewing some of the most influential figures in the industry.
Despite her success, Melisa’s vision for MS World Inc. goes beyond glamour. She is a leader with a deep understanding of how to transform beauty pageants into platforms for self-expression, cultural connection, and personal empowerment.
The MS World 2024 pageant, held at the legendary Caesars Palace in Las Vegas, was a landmark event. The luxury $500,000 stage set was as dazzling as the contestants who walked upon it. Women from across the globe showcased their beauty, intelligence, and creativity, captivating the audience with their stories and aspirations.
Guests were treated to world-class performances, gourmet cuisine, and the presence of esteemed judges like fashion icon Nigel Barker. This wasn’t just about crowns and gowns; it was a celebration of diversity and empowerment, where women were given a voice and the opportunity to shine on an international stage.
Melisa Gun’s talents stretch far beyond the pageant world. As an abstract artist, her works have been featured in over 45 exhibitions globally, showcasing her bold, expressive style. Her art, much like her approach to life, is a reflection of her diverse talents and depth of creativity.
In addition to her work in the arts, Melisa is a best-selling author. Her book Barefoot Beginning has sold over 10,000 copies, offering readers a glimpse into her life principles and personal journey. As an Ambassador Club Member of the Dubai International Association, Melisa continues to advocate for global empowerment and positive change.
Melisa Gun’s extraordinary journey is reshaping how beauty is perceived by future generations. In a world where societal standards are rapidly evolving, MS World Inc. stands as a beacon of diversity and innovation. “At MS World, we aren’t just showcasing beauty—we’re showcasing the future,” says Melisa. “These women are the leaders, dreamers, and innovators of tomorrow.”
By intertwining her life experiences in art, medicine, and fashion, Melisa has crafted a pageant that celebrates beauty as a tool for empowerment and change. “Beauty is about embracing who you are and showing the world the strength and creativity within each of us,” she emphasizes.
Through MS World Inc., Melisa Gun has created a platform that allows women to redefine beauty on their own terms, proving that beauty truly shines from within.
CREDITS: (Photo – Marina Danilova @msdanilova) (Makeup&Hair Savriniso Mansurova @savrina_wien) (Style Anna Romanko @anna_romanko_fashion) (Jewelry @pianegonda.jewelry) (Pants @odeja_brand)