On June 28th, ANAHIT Fashiondrug and GOLD BARR came together to unveil a daring and luxurious Swimming with Sharks collection at an exclusive, invite-only pre-event for Beverly Hills Fashion Week. Held poolside at a private mansion tucked away in Bel Air, the show was a preview of the glamor that Fashion Week promises to bring this year as well as a celebration of female entrepreneurship and a new era of couture swimwear.
There was no better setting for this groundbreaking debut than a private Bel Air estate, complete with a crystal-blue pool that was the natural runway for the evening. And the fashion collection was nothing short of spectacular. From one-pieces to glimmering bikinis and sheer coverups, Swimming with Sharks took the concept of poolside fashion and made it into art. The evening celebrated the official debut of the TIEKINI™️, a revolutionary form of swimwear that combines functionality and couture-level detailing.
Leading the night were two powerful creative forces: Anahit Ghazaryan, founder and designer of ANAHIT Fashiondrug, and Tammy Barr, actress, model, and the CEO and Creative Director of GOLD BARR. Though both women lead separate fashion empires in their own right, this collaboration showed what happens when businesswomen join forces. For Anahit, the show was a full-circle moment. With over 15 years of experience in the fashion industry, she has become a fixture in the Beverly Hills style scene, known for her custom red-carpet gowns and fashion-centric events that resonate in the local community. Her brand, ANAHIT Fashiondrug, is located in the heart of the Golden Triangle in Beverly Hills and is supported by a team of expert stylists. The brand is about empowering individuals to feel powerful in their own skin. With multiple events monthly, Anahit has become one of the city’s most significant contributors to luxury fashion culture. Meanwhile, GOLD BARR was founded in 2008 and reborn in 2020 with its swimwear debut. The brand is known for producing resort wear that feels like jewelry for the body. GOLD BARR is known for its exquisite swimsuits made from lush, eco-friendly fabrics that last. Tammy Barr’s vision has always been to create swimwear that turns heads, feels luxurious, and endures.
What truly made the evening memorable was the message behind the looks. Both Anahit and Tammy are self-made women who built their brands from passion and a desire to make others feel confident. The Swimming with Sharks theme represents the tenacity it takes to succeed in the world of fashion and entrepreneurship. For Anahit, the event was a symbol of how far she has come. Since arriving in the U.S., she has opened her flagship boutique, created gowns for celebrities, and positioned her brand at the center of Beverly Hills. Her active role in the Beverly Hills Chamber of Commerce further shows her dedication to building a community. Likewise, Tammy Barr has used her background in acting and modeling to create a brand that reflects both beauty and intelligence. GOLD BARR’s commitment to eco-conscious luxury and artisan-level craftsmanship is changing what it means to be fashionable in today’s world.
This private fashion show was an official pre-event for Beverly Hills Fashion Week, which returns in full glamour this June and October 2025. As a celebration reserved strictly for sponsors, partners, and Beverly Hills locals, BHFW is known for its exclusivity and artistry. The June 28th showcase firmly established the tone. Couture is no longer confined to red carpets, it is also making waves poolside. For those interested in being part of future events or learning more about Beverly Hills Fashion Week, exclusive access can be requested through their official website at https://bhfw.us. But be warned, invitations are as coveted as the collections themselves.
The ANAHIT x GOLD BARR show proved to be a defining moment in Beverly Hills fashion. From the detailed swimwear to the high-profile crowd, every aspect of the night was a reflection of what happens when creativity and vision collide. The Swimming with Sharks collection did not just introduce new pieces, it introduced a new mindset to the Beverly Hills community. One where couture belongs by the pool and women lead the charge. As Beverly Hills Fashion Week approaches, this pre-event has already made a statement that the future of luxury swimwear has arrived, and it looks incredible.