L'Officiel England

Everything You Need To Know About Hair Straightening Treatments

March 28, 2025

For individuals seeking to reduce time spent managing unruly hair, long-term hair straightening treatments offer a range of options. These chemical and heat-based processes can maintain straight hair for weeks or months, with varying degrees of permanence, cost, and potential damage.

Hair Rebonding

Hair rebonding is a chemical-based treatment that restructures the natural bonds within the hair. It uses formaldehyde, aldehyde, or other chemicals to break down the hair’s natural structure, and then reform it into a straighter shape. This process results in smooth, straight hair that can last up to six months. Professional application is required due to the risk of damage, and prices range from $250 to over $1,000, depending on the salon and ingredients used. Treatments using non-toxic formulations typically cost more. Rebonding should be spaced out to minimize exposure to harsh chemicals.

Keratin Treatment (Brazilian Blowout)

Keratin treatments, also known as Brazilian blowouts, are popular for their comparatively safer approach. Keratin, a protein naturally found in hair, is applied to the strands and sealed with a 450-degree flat iron. Unlike rebonding, this method does not alter the hair follicle’s internal structure, allowing hair to return to its original texture over time. This reduces long-term damage risk. Treatments are priced between $250 and $500 and must be carried out by professionals.

Japanese Thermal Reconditioning

This method involves permanently restructuring the hair using a combination of heat and chemicals. The process takes approximately six hours and uses ammonium thioglycolate to break the protein bonds in the hair. After chemical application, hair is flat-ironed to lock in the new straight shape, followed by a neutralizer to reset the bonds. Prices typically range from $80 to $250. While the results are long-lasting, the method carries a higher risk of damage, particularly for weakened hair.

Hair Relaxers

Hair relaxers offer an at-home option. These lotions or creams chemically alter the hair’s structure to straighten it, similar to rebonding but with shorter-lasting results—generally six to eight weeks. Products are widely available in drugstores, and pricing varies by brand. While not as long-lasting as salon treatments, relaxers provide a budget-friendly alternative without requiring a professional.

Each treatment offers different benefits and potential drawbacks, depending on hair type, budget, and the desired duration of results.