Zeynab El-Helw is more than just a name in the fashion industry—she’s a driving force shaping its future. As both a designer and influencer, she seamlessly blends her day to day life with creativity, sustainability, and social impact through her vision, her identity and brand, the Reborn Society. With a keen eye for style and a deep commitment to ethical street fashion, Zeynab is proving that fashion can be both trend-forward and responsible.
Zeynab’s influence extends beyond styling and curating looks—she is directly shaping the fashion landscape with her own designs. Reborn Society, launched in 2019, was born out of her desire to create clothing that aligns with her values: sustainability, inclusivity, and innovation. Initially conceived as a loungewear ‘feel good’ brand, to switch someone’s mood and give that extra boost of effortless confidence – it quickly resonated and evolved with a global audience seeking pieces that are not only stylish but also mindful of their environmental impact.
Navigating the Industry as a Designer and Influencer
Balancing two roles in the industry—designer and influencer—comes with its challenges, but Zeynab has mastered the art of staying authentic while evolving her brand. Her ability to connect with her audience, anticipate trends, and translate her vision into wearable, sustainable pieces is what makes Reborn Society so unique.
- Her latest collection, SUPERHUMAN , is a tribute to evolution and blending the cocktail mix of cultures and challenges she is from and surrounded in.
What sets Reborn Society apart is its unwavering commitment to sustainability. From day one, Zeynab introduced a made-to-order model to combat overproduction and minimize waste. Even the packaging stays true to the brand’s mission, using only biodegradable materials.
For Zeynab, sustainability isn’t a passing trend—it’s the foundation of her work. “Every choice we make has an impact, and I want Reborn Society to inspire and lead by example.”
Zeynab’s influence doesn’t stop at design—she’s using her platform to drive meaningful change. Through Reborn Society’s partnership with the United Nations High Commissioner for Refugees (UNHCR), the brand donates $3 from every sale to support displaced children, mothers, and families. This initiative reflects her belief that brands have a responsibility to give back and create lasting impact.
“Fashion is powerful—it influences culture, identity, uniqueness and opportunity,” Zeynab explains. “I want my work to be about more than just clothes. It’s about creating something with meaning.”
Advice for Aspiring Creators and Entrepreneurs
Zeynab’s journey offers invaluable insights for those looking to make their mark in fashion—whether as designers, influencers, or both. Consistently being ontop of her game is nothing new for her in the fashion industry. Coming from a luxury fashion house and building her name she deserves all that she gets. Her advice is to stay true to your vision, even when the industry pushes trends that don’t align with your values, Embrace sustainability as a core principle, not an afterthought. – Leverage your platform to create change and be true — whether through conscious design or meaningful collaborations.
More over to be open to learning and evolving—growth comes from feedback and adaptation.
“Success in fashion isn’t about chasing trends,” she says. “It’s about creating something that lasts—both in style and in impact.”
With Reborn Society, Zeynab El-Helw is proving that fashion can be both aspirational and responsible. As a designer and influencer, she continues to follow her aspirations, leading the fast paced evolution of the industry.